We are guided by five themes that are at the foundation of our ambition

Product design with circularity and users in mind

  • Allura Decibel is installed with tackifier, easy to recycle end of life and preparing for circular future Allura puzzle, Allura click and Allura flex can be fully loose laid.
  • Allura is a 100% phthalate free vinyl
  • Fully transparent choices by using the EPD’s which are 3rd party verified, using only 100% safe and traceable REACH compliant materials
  • All Allura products are manufactured with 100% green electricity and have very low product emissions that are below the industry average

9668 | 9717 | 9718

Maximizing the use of sustainable & renewable flooring materials

  • The amount of recycled content per product is published in our EPD's
  • Controlled supply chain certification – ISO 14001 and 9001 standards and SA8000 for ethical supply chain
  • Use of recycled materials back into our own products, all our raw materials meet the strictest health requirements

Carbon neutral and zero waste production

  • Allura production is based on the zero waste principles. Everything that is waste goes back into our products
  • We evaluate the best way to reuse waste so it does not have any impact on product performance of our high quality
  • Allura is produced in an environment where substantial reductions of CO2 have been achieved and additional improvements are planned

Highly durable and fit-for-purpose solutions

  • Modular installations like Allura can offer saves time, installation waste, money and the environment
  • 100% functional product build up, including proven PUR protection for long lasting performance, even under demanding circumstances
  • Forbo Flooring offers compatible Coral entrance flooring to keep Allura cleaner for longer and reduce cleaning by up to 65%

Recreating value at the end

  • Back to the floor projects – returned floors can be recycled to close the materials loop, vinyl is a very suitable material for at least recycling up to 10x
  • Every year our portfolio of circular ready solutions is growing. Allura Decibel is part of this trend like most Allura products: easy to install and remove with traceable materials